Privacy Policy

Effective September 7, 2026.

This Privacy Policy describes how PolicyBenchmark collects, uses, and protects information when you visit our website.

Information We Collect

Information you provide: If you submit a business insurance request, we collect the coverage you are exploring, your industry, business state and ZIP code, employee range, timing, business name, contact name, email address, and your selected contact method. If you request a manual phone call, we also collect your phone number. We record your affirmative permission, the wording you agreed to, and the time we receive your request. Please do not submit Social Security numbers, payment details, medical records or other sensitive documents.

Unfinished contact details: When you enter or change your name, email address, phone number, business name or preferred contact method in an enabled request form, we automatically save those fields privately as an unfinished contact draft, even if you do not press the final request button. These drafts can include incomplete entries and a phone number you entered before changing your preferred contact method. We record the form's source page and, when journey measurement is enabled, its session identifier. Typing an email address or another contact detail is not recorded as marketing consent, permission to share the draft with insurance providers, or a completed quote request. Draft saving does not send an automatic email.

Request source: We may associate your request with the page that led you to the form, the first page you visited in the session, the referring website's hostname, and campaign identifiers. We use these details to understand which commercial insurance resources are useful. Our form events do not send contact fields to analytics.

Our educational guides and tools can be used without submitting a request.

Assessment requests: If you choose to send a request from the business insurance assessment, we also include your selected coverage topics and your answers about operating states, workforce and contractors, work locations, business assets, services, vehicle use, digital activities, insurance requests in contracts, specialty activities, management responsibilities, goals and timing. We record the assessment's question and source versions so the context can be understood later. Explicit “not sure” and unasked questions remain distinct. Your business details and timing carry into the request without asking you again.

Before you submit a request, assessment answer values and tool worksheets stay in this page's memory. Contact drafts are saved separately as described above; they do not include assessment answers or worksheet contents. We do not place contact details, assessment answers or worksheet values in the page address or send them to our form analytics. Viewing a report does not submit it or sign you up for follow-up. You can print or save the report as a PDF on your device without sending it to PolicyBenchmark. Leaving or reloading clears information held in the page's memory, but does not delete a contact draft already saved to our database.

Website journey measurement: Our first-party measurement records visited page paths, internal link destinations, use of identified buttons and disclosures, tool use, and assessment and request-form stages. Assessment events identify the question shown or completed, not the answer chosen. Search queries, contact fields, worksheet contents and unsubmitted answer values are excluded from these events. A random identifier held in browser session storage connects events within the same visit; it is not a fingerprint or a tracking cookie. If you submit a request, we may include that identifier with the request to understand which resources and steps led to it. These records are therefore not described as anonymous. We use them to improve our content and forms, including understanding where visitors stop before submitting.

This first-party measurement is disabled when the browser signals Do Not Track or Global Privacy Control. It does not retain event data in browser storage, use a cross-visit advertising identifier or read the content of form fields.

Other technical information: Where enabled, Google Analytics through Google Tag Manager measures site usage according to its configured settings. Hosting and security services also process technical information needed to deliver and protect the site. These services have separate collection methods from the first-party events described above.

Cookies and Tracking

PolicyBenchmark uses cookies and similar technologies for:

• Analytics cookies — Google Analytics uses cookies to distinguish unique visitors and track sessions. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Session storage — We may remember the first page and campaign source during a browser session. First-party journey measurement also uses a random session identifier as described above. We do not save contact fields or assessment answer values in browser storage.

We do not use advertising cookies or retargeting pixels. We do not build individual user profiles for advertising purposes.

How We Use Information

We use collected information to:

• Operate and maintain the website
• Analyze site traffic and usage patterns to improve content
• Review unfinished contact drafts, connect them to completed requests when submitted, and handle corrections or deletion requests
• Review and respond to the business insurance inquiries you choose to send us by email or, if you request it, a manual phone call
• Maintain a record of your permission, handle corrections or withdrawal, and avoid duplicate requests
• Ensure site security and prevent abuse

Information Sharing

We do not sell, rent, or trade the information submitted through this request form. The form gives PolicyBenchmark permission to follow up; it does not authorize transfer to insurance providers or other marketers, automated calls, or text messages.

If we offer a referral to an insurance provider in the future, we will identify the recipient and ask for separate permission before sending your request. A later policy update does not grant permission to sell an earlier inquiry.

We share information only in the following limited circumstances:

• Service providers — When online requests are enabled, Supabase provides private database storage for completed requests and unfinished contact drafts. Our hosting and verification providers process information needed to operate and protect the form. These services support PolicyBenchmark; they are not insurance lead buyers. Access is limited to authorized personnel and service providers acting for us.
• Analytics and hosting providers — Google Analytics supports site usage reports where enabled. First-party journey events are processed through our website hosting and private Supabase database. Authorized personnel use these records to understand site usage and completed requests.
• Affiliate link clicks — When you click an affiliate link on our site, you are directed to a third-party insurance provider's website. That provider may collect information about your visit according to their own privacy policy. We do not transmit your personal information to affiliate partners.
• Legal requirements — We may disclose information if required by law, regulation, or legal process.

Third-Party Websites

PolicyBenchmark contains links to third-party websites, including insurance provider websites. This privacy policy applies only to PolicyBenchmark. When you visit a third-party website, you are subject to that site's privacy policy. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We implement reasonable technical and organizational measures to protect the information we collect. However, no method of internet transmission or electronic storage is completely secure.

Keeping and Deleting Requests

We keep request information and unfinished contact drafts while needed for the purposes described above, appropriate consent and operational records, preventing abuse, or applicable obligations. We review stored inquiries and drafts and delete information that is no longer needed. To ask about a completed request or unfinished draft, correct your information, withdraw permission for further follow-up, or request deletion, use the contact address below. Some records may need to be retained for applicable legal obligations.

Children's Privacy

PolicyBenchmark is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.

Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, correct, or delete data we hold about you. To exercise these rights, use the contact address below. We may need to verify that the request is yours before disclosing or deleting information.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Changes do not expand the permission you gave for an existing insurance inquiry.

Contact

Use the contact details below for privacy questions, access or deletion requests, and withdrawal of an inquiry. A monitored contact address is required before online requests open.